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Rascal
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Posted by
Rascal
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Hello FM is the largest network of private FM radio stations in Tamil Nadu and Puduchery. Hello FM had won 7 licenses, to set up and operate radio stations in Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Tuticorin, commercial centers of Tamil Nadu and Puduchery. Though Hello FM is physically operational only in 7 centers, but the reach covers almost half of Tamil Nadu’s population by reaching out to nearly 30 million people every day.
The channel achieved the leadership position in the state through well-designed programming and marketing strategies. The program format is predominantly in Tamil and is aimed at reaching the mass population. The programming scheduling caters to different segment of population. It is a 24x7 channel, beginning the day at 5 am catering to the devotional needs of the masses by playing only Tamil spiritual songs for two hours. Then, moves on to targeting the working class executives, preparing them for a productive and hard working day ahead, by playing peppy fast-paced music. During the day, programs are designed to target housewives. In the evening too programs are targeted towards the commuting working class, while in the late night, the music genre shifts to soft tunes, slowly shepherding the city to sleep .
The channel achieved the leadership position in the state through well-designed programming and marketing strategies. The program format is predominantly in Tamil and is aimed at reaching the mass population. The programming scheduling caters to different segment of population. It is a 24x7 channel, beginning the day at 5 am catering to the devotional needs of the masses by playing only Tamil spiritual songs for two hours. Then, moves on to targeting the working class executives, preparing them for a productive and hard working day ahead, by playing peppy fast-paced music. During the day, programs are designed to target housewives. In the evening too programs are targeted towards the commuting working class, while in the late night, the music genre shifts to soft tunes, slowly shepherding the city to sleep .